is a Xhosa name born in the Eastern Cape (South Africa), where I grew up.
It means “to be heard” and directly reflects our core value to be the voice of communities and people who are in need of support; we want them to be heard through a more creative and sustainable approach to fashion and design.
Although the label is based in Amsterdam, and European, this name is very close to my heart and heritage. I truly believe in making our purchases future investments; statement pieces that will last a lifetime and that give back to real people.
Looking towards the future I can’t wait to engage with you personally and bring you more slow fashion products, interesting stories and note worthy causes to support.